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4 ways to prioritize warehouse productivity with distribution and logistics workers

Posted on: January 12, 2024Updated on: August 8, 2025By: John Gorrie

Everything from the products and services you deliver to the processes and technologies you use to create them is evolving. That can mean organizations can find operational efficiencies they never thought possible. But it can also lead to disruptions that cause a ripple effect across the enterprise鈥攔ight down to the distribution floor. When your distribution and logistics workers lose pace with the rate of change, knowledge and skills gaps grow and that impedes warehouse productivity and safety鈥攁nd hurts your bottom line. 

But here鈥檚 the good news: there are ways to enable your staff to stay on track, delivering the productivity and quality your organization needs. Here are four ways to prioritize productivity with distribution and logistics workers. 

Warehouse employee holding a tablet

1. Make learning a daily habit

Productivity starts with consistent and correct adherence to procedures鈥攁nd to achieve that consistency, your staff needs the right training. But we鈥檝e said it before: people are programmed to forget. To keep processes and protocols top-of-mind, your staff need regular and ongoing training and reinforcement to embed and establish the learnings deep in their memory. Does this mean you need to strain on the floor and production managers to do daily refresher training? Nope鈥攜ou just need the right technology in place to serve up short bursts of training every day, on the devices they鈥檙e already using, that personalizes learning paths to ensure that every worker knows what they need to know, in the moment they need to know it. 罢丑补迟鈥檚 the foundation of productivity.  

2. Build safety into your culture

Minimizing risk and injuries鈥攁nd line disruptions鈥攊s crucial to prioritizing warehouse productivity. But rather than relying on annual compliance courses that are just as disruptive鈥攁nd easily forgotten鈥攂ake safety and compliance into the culture of your organization. What does that look like? It means regular (ideally daily!) safety training that keeps crucial information top-of-mind. It means identifying and addressing knowledge gaps before they become a hazard. And it means reinforcing this safety culture through daily huddles, internal communications, recognition, rewards and more. In short: making safety a daily conversation, not an annual one. 

3. Keep an eye on skills and knowledge gaps, not just mistakes

You might be able to track knowledge gaps at the distribution floor level, but that鈥檚 a reactive approach鈥攜ou won鈥檛 know you have a problem until the mistake has already happened. Rather than track mistakes, proactively monitor skills and knowledge gaps. That way you can see potential risks before they impact productivity鈥攁nd, better yet, identify opportunities to improve processes with additional training or employee development. It might seem like a daunting task to identify and address knowledge gaps at scale. After all, if you have 150,000 workers, how can you monitor all the risks that could derail productivity? But with the right technology and knowledge gap strategies in place, these gaps can be easily flagged and addressed鈥攂efore an incident occurs. 

4. Create a consistent and clear line of communication 

The cannot be overstated. Providing your distribution and logistics staff with effective channels of communication and feedback creates a direct connection between your frontline and your head office. A critical need, considering our recent research found that only 39% of frontline workers feel heard. Creating a strong line of communication also creates opportunities for idea-sharing, community building and much more. 

Productivity and warehouse efficiency is top-of-mind for every distribution and logistics organization. And by investing in the right enablement and support for staff, organizations can quickly and easily remove many of the disruptors that are impacting the ability to get things done.  

John Gorrie

John Gorrie is a frontline enablement expert with over 17 years of experience spanning mobile, retail, learning and development and technology. As a trusted advisor to some of the world鈥檚 most recognized frontline brands, John brings deep industry knowledge and a hands-on approach to solving complex business challenges. Whether he鈥檚 helping a grocer solve regional labor gaps or guiding retail teams through tech transformation, John excels at turning goals into measurable outcomes.


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